Showing posts with label Brief 1 - Anthony Rimmer. Show all posts
Showing posts with label Brief 1 - Anthony Rimmer. Show all posts

Final Branding Boards.

Began to realise these briefs have become much bigger than I originally intended, so I've separated them into 4 briefs.




Anthony Rimmer - Final letterhead

Anthony Rimmer - FINAL logo.


Anthony Rimmer - Development

After playing about with it some more, I think i'm going to revert back to the original idea. The contrast between the delicate lines of the logo and boldness of the text is too much.

Anthony Rimmer - Development

I think I'm finally getting somewhere.




Anthony Rimmer - Development

Anthony Rimmer - Further development.

I still wasn't happy with the Anthony Rimmer Architecture identity, so I've had another go at it.

I've not started a new design, just tried to develop the one I had into something that works better on such a small scale.


Anthony Rimmer - Final logos.

Final FINAL logo:
I'm not touching it again now. I've had enough.

AR - Stationary

Ready to print depending on how the crit goes tomorrow. I quite like how it's all come together.

Decided to go for a square theme. I wanted to achieve something that was different.

Still got the packaging for the CD to do. Also going to mock up a really simple website for him to put his portfolio on.

Anthony Rimmer - CDs



Anthony Rimmer - Final logo.

I think i'm going to stick with this.

I've made it more delicate with less weight on the lines. I've dont it in a way that the outline still stands out by the use of colour.

I need to stop playing around with this now.

Anthony Rimmer - New logos

Anthony Rimmer - Letterheads.

With new logo.


The 'green' element of it is becoming something that I'm not thinking about as much as I should be.

I like the idea of the design being in black, with just a small element in green to show the sustainability side of it. However, I'm beginning to wonder whether this is enough. I think if it's the only thing in colour it will stand out enough, and he did say he didn't want it to form the direction of the designs.

Anthony Rimmer - New business card layouts.

I wasn't happy with the business card, it just didn't seem to feel finished.

I've taken the new logo and had a go with some new layouts. I like the idea of the back being really simple with just the information, but I wanted to add something to the front.


I think I also might have a look into printing processes, though it has to be cheap for my client.

Stock is something I need to consider more also. He is, after all, meant to be into 'green' design so his business card should reflect this.

Anthony Rimmer - Further development.

The feedback I got for the logo:

"The outer strokes are pretty bold overall, these cold be reduced a little. The type on the business cards in my (and gasi's) opinion isn't that sympathetic to the logo."

Before:

After:

Typeface development.

I've taken the 'AR' from the Anthony Rimmer identity and created a typeface.

Anthony Rimmer - Printed.

Business card, letterhead and compliments slip printed.



I think I am also going to expand this a little further by doing a cd design and possible an envelope and stamp. This is just going to be adapting the designs to different layouts so shouldn't take too long.