This has definitely been a stressful and challenging module, but also one I have gained a lot from.
I got out of this module what I wanted to in terms of my rationale. The briefs I completed were relevant to my practice and allowed me to create pieces of work in the areas that I intend to specialise in. I feel I've got a good selection of branding projects which was my main aim, as well as some editorial work that I'm really happy with.
I didn't complete 2 of the briefs I set out to do. Some briefs turned out to be a lot bigger than I originally intended, which resulted in not having the time to do them. I am quite disappointed about this, but I feel that I still have an amount of work that shows the time we've spent on this module. Maybe these briefs will form part of my FMP next year.
Having quick turnaround briefs throughout this module was definitely a good idea. I was impressed at what could be achieved in such a short period of time. It also forced me to make quick decisions which I then brought forward into my more substantial briefs.
It was great to experience working for a client with the digital milk round brief, even if it was a bad experience at that. It was frustrating at times, especially since Bridget obviously had in mind what she wanted from the beginning but left it open. I'm not happy with the designs, I don't particularly like them and it isn't the style of work that I would normally produce. This was the reason I decided to do live briefs though, so that I could experience the restrictions.
Time management has definitely been an issue, I had a bad start and it made a big impact on the rest of the module. I struggled working on more than one brief at a time. When I was enjoying working on a brief, I found myself making that brief priority and ended up not sticking to my set timetables. When I had set myself deadlines for briefs, I didn't stick to it for some of them, especially the Anthony Rimmer branding brief. This was the first brief I started and was also the last brief I finished. I just couldn't get it to something I was happy with it, and even now i'm not. It was the branding brief I spent the most time on and also my least favourite. I won't be letting another brief go on for that amount of time again.
I was on top of my practice blog throughout, but my context blog lagged behind a little. It wasn't because I wasn't looking, I just got into the habit of saving images and not putting them up on my blog as soon as I'd found them. Again, something that will keep in mind for the next module.
Overall, a fairly successful module. I've enjoyed it and come out of it with a few portfolio pieces that I am happy with and feel represents me as a designer.
Showing posts with label Project File. Show all posts
Showing posts with label Project File. Show all posts
Final crit feedback.
Feedback for boards:
- layouts are good - clear
- add page numbers
- how mag doesn't need as many layout shots
- logos for each project - good idea
- maybe add specs for fonts, colour, stock etc
- expand on written parts
- add brief to impact board
- vectorise typeface on how mag impact board rather than have the photo
- strong photography
- adjust spacing between images
- consider adjusting gutter size
Action Plan:
- Create new impact board with just logo and briefs
- Add page numbers to boards
- Re photograph 3 of the branding briefs
- Add in vector typeface instead of photograph of posters
- Decide which projects to hand in - does this effect whats on my boards?
- layouts are good - clear
- add page numbers
- how mag doesn't need as many layout shots
- logos for each project - good idea
- maybe add specs for fonts, colour, stock etc
- expand on written parts
- add brief to impact board
- vectorise typeface on how mag impact board rather than have the photo
- strong photography
- adjust spacing between images
- consider adjusting gutter size
Action Plan:
- Create new impact board with just logo and briefs
- Add page numbers to boards
- Re photograph 3 of the branding briefs
- Add in vector typeface instead of photograph of posters
- Decide which projects to hand in - does this effect whats on my boards?
Questions for final crit.
Are the boards communicating the projects clearly?
I've gone for a high impact image for the first boards, should I be telling the story instead?
Any suggestions of other images I should be including?
Feel free to write on the boards.
Not all boards are finished. The How magazine boards are, the branding and live briefs are also.
I've gone for a high impact image for the first boards, should I be telling the story instead?
Any suggestions of other images I should be including?
Feel free to write on the boards.
Not all boards are finished. The How magazine boards are, the branding and live briefs are also.
Time sheets - W/C 6th Dec
Questions for crit.
Just to explain, the A3 sheets set out at the top are the more recent ones.
Branding
- AR - I'm unsure whether to go for the bold logo or the slightly more delicate one. The bold one suits the client more but the delicate one gives a better representation of the architectural drawings. Which logo do you prefer?
- Any general feedback for all branding briefs? I know I have yet to experiment with stock and printing processes, just want to make sure the designs are right before I spend loads.
How Magazine
- Do you think the logo is working? I like the typeface but something seems to be missing with the logo. Any suggestions?
- Which cover layout do you think is working the best? Obviously none are finished yet.
Branding
- AR - I'm unsure whether to go for the bold logo or the slightly more delicate one. The bold one suits the client more but the delicate one gives a better representation of the architectural drawings. Which logo do you prefer?
- Any general feedback for all branding briefs? I know I have yet to experiment with stock and printing processes, just want to make sure the designs are right before I spend loads.
How Magazine
- Do you think the logo is working? I like the typeface but something seems to be missing with the logo. Any suggestions?
- Which cover layout do you think is working the best? Obviously none are finished yet.
What time have I got left?
Just a rough timescale for my briefs based on where I'm at now.
W/C 1st Nov
- Finish Digital Milk brief
- Finish AR, Great, Print Resolutions and BSM branding briefs
- Create something with the developed typeface
- 1 day branding brief - Friday
W/C 8th Nov
- Have all branding briefs finished and printed
- Come to a final resolution for the How Magazine, including the page spreads
W/C 15th Nov
- Have HOW magazine finished, printed and photographed
- Exhibition brief - logo - 2 day brief
W/C 22nd Nov
- Live D&AD brief - 2-3 day brief
- Continue with exhibition brief - signage, information booklet etc
W/C 29th Nov
- LCA Logo - 2 day brief
- Website & prospectus proposals - 3 day brief
W/C 6th Dec
- Finalise exhibition brief
Wednesday 15th - Module Submission
W/C 1st Nov
- Finish Digital Milk brief
- Finish AR, Great, Print Resolutions and BSM branding briefs
- Create something with the developed typeface
- 1 day branding brief - Friday
W/C 8th Nov
- Have all branding briefs finished and printed
- Come to a final resolution for the How Magazine, including the page spreads
W/C 15th Nov
- Have HOW magazine finished, printed and photographed
- Exhibition brief - logo - 2 day brief
W/C 22nd Nov
- Live D&AD brief - 2-3 day brief
- Continue with exhibition brief - signage, information booklet etc
W/C 29th Nov
- LCA Logo - 2 day brief
- Website & prospectus proposals - 3 day brief
W/C 6th Dec
- Finalise exhibition brief
Wednesday 15th - Module Submission
Questions for crit.
Do you think the 'g' logo for the great brief is suitable for an agency that specialises in branding?
Although my client is happy with the AR logo, something doesn't seem complete. Can you spot any issues?
Really struggling to think of some questions, any general feedback on logos, colour, layouts would be great.
Please note the front of the Print Resolutions business card is meant to be spot varnished.
Although my client is happy with the AR logo, something doesn't seem complete. Can you spot any issues?
Really struggling to think of some questions, any general feedback on logos, colour, layouts would be great.
Please note the front of the Print Resolutions business card is meant to be spot varnished.
Market Week - Live Brief.
Background
To provide an annual opportunity for the staff, fellows, students and new alumni of Leeds College of Art to offer their work for sale to the general public.
Current Situation
This is a new event that will bridge some of the gap between being a student and becoming an enterprising graduate. It provides an opportunity to stand side by side with professionals, to network to get objective feedback on your saleable work.
The Message
For the customer: Come to buy our exciting work from emerging creatives, local professionals and recent graduates. There is something for the bargain hunters and serious art collectors alike. Buy original work as gifts or investments.
For the exhibitors: Be associated with the crafting of a new, annual event that, in ten years time, will be the talk of Leeds. We are starting a new tradition for the 21st century. We lead where other Art colleges and departments may want to follow. We will be the original and the best.
Target Market
Art lovers, craft lovers, fashion lovers from 16-65. North of England. Educated. They read craft magazines, Elle Decoration, and the Guardian.
Available Budget
We will have a maximum budget of £200 to pay for printing invitations, posters and maybe a banner for the front of the building.
Submission
Should be made on 2xA2 boards including:
- a range of concepts
- your preferred design applied to a poster, an invitation and a banner.
How Magazine Live Brief.
This is one of the live briefs I have decided to have a go at.
Founded in 1985, HOW Magazine provides graphic-design professionals with essential business information, covers new technology and processes, profiles renowned and up-and-coming designers, details noteworthy projects, and provides creative inspiration.
HOW Magazine is now accepting entries in it’s annual Logo Design Awards. It doesn’t matter if your logo was created for yourself, for work or just for fun…we want to see what you can do! So take this wide-open media and run with it.
Eligibility
Work must have been created between November 1, 2009 and October 31, 2010. Each entry is $40.
Prize
10 winners will be featured on the HOW website, get $150 worth of HOW books and receive a 1 year subscription to HOW magazine.
You will also receive a graphic to post on your website announcing your winning status.
You can find it here: http://graphiccompetitions.com/graphic-design/how-magazine-logo-design-awards/
Though I will re-design the logo and submit it, I have extended it so that I will also be designing the cover and 3 page spreads for the magazine. I felt this was a good opportunity to to get some editorial work for my portfolio.
Founded in 1985, HOW Magazine provides graphic-design professionals with essential business information, covers new technology and processes, profiles renowned and up-and-coming designers, details noteworthy projects, and provides creative inspiration.
HOW Magazine is now accepting entries in it’s annual Logo Design Awards. It doesn’t matter if your logo was created for yourself, for work or just for fun…we want to see what you can do! So take this wide-open media and run with it.
Eligibility
Work must have been created between November 1, 2009 and October 31, 2010. Each entry is $40.
Prize
10 winners will be featured on the HOW website, get $150 worth of HOW books and receive a 1 year subscription to HOW magazine.
You will also receive a graphic to post on your website announcing your winning status.
You can find it here: http://graphiccompetitions.com/graphic-design/how-magazine-logo-design-awards/
Though I will re-design the logo and submit it, I have extended it so that I will also be designing the cover and 3 page spreads for the magazine. I felt this was a good opportunity to to get some editorial work for my portfolio.
1st tutorial.
Went really well. No major issues were raised other than the LCA logo and website brief. It was said that this was maybe a little too big of a project to take on and to maybe look into choosing a smaller subject.
Other than that they seemed to agree that the briefs correspond with my umbrella statement and will allow me to get the work I need for my portfolio.
Other than that they seemed to agree that the briefs correspond with my umbrella statement and will allow me to get the work I need for my portfolio.
Proposal.
Dissertation Title
‘Green is the new black’.
Dissertation Tutor
Garry Barker
Rationale (200 words)
Typography driven, branding and identity design applied to both print and digital media.
Though I want to concentrate on branding, I don’t want to limit myself to just logos. I want to keep that range option open.
I want to create some great logos and apply it to a range of stationary.
I want to create publications with great layouts.
I want to design promotional material such as posters, signage and websites (or general electronic delivery).
Statement of Intent (200 words)
I want to improve InDesign skills in order to learn more about typography and grids.
I want to explore and use different print processes in order to show my understanding.
I want to develop my web design skills in order to fully understand what’s possible when designing for web.
2.
Brief 1
Branding
Design the branding, identity and stationary for 5 companies/freelancers of your choice.
1. Produce the branding and stationary for freelance Interior Architect, Anthony Rimmer. (Live brief)
Anthony Rimmer is a new graduate from the Interior Architecture course.
His designs revolve around ‘bringing the outside in’ and he has a large interest in green/sustainable design. He wants this to be incorporated into his logo.
2. Produce the branding and stationary for a graphic design studio called ‘great’.
Great is a design studio based in the heart of London. They specialise in branding but also do the odd publications and exhibition graphics.
3.
Brief 2
LCA
Re-design the LCA (Leeds College of Art) logo and propose a website.
Leeds College of Art is one of the most exciting colleges for art, design and the crafts in the country. They are small and friendly enough to offer a uniquely focussed learning experience.
Having been around for the last 160 years, they need bringing up to date.
4.
Brief 3
LCA Exhibition
Jason Munn has an upcoming exhibition at the Leeds College of Art.
Design an identity for the exhibition and apply this to leaflets, posters and signage.
California based graphic designer Jason Munn started The Small Stakes in 2003 and it has since become a successful independent design studio, producing nationally and internationally commissioned work in a range
of print materials, including book covers, album packaging, t-shirt designs, screen-printed posters, and illustrations.
5.
Brief 4
How magazine (live brief)
Design the logo, cover and 3 page spreads for the designer’s magazine, How.
Founded in 1985, HOW Magazine provides graphic-design professionals with essential business information, covers new technology and processes, profiles renowned and up-and-coming designers, details noteworthy projects, and provides creative inspiration.
HOW Magazine is now accepting entries in it’s annual Logo Design Awards. It doesn’t matter if your logo was created for yourself, for work or just for fun…we want to see what you can do! So take this wide-open media and run with it.
‘Green is the new black’.
Dissertation Tutor
Garry Barker
Rationale (200 words)
Typography driven, branding and identity design applied to both print and digital media.
Though I want to concentrate on branding, I don’t want to limit myself to just logos. I want to keep that range option open.
I want to create some great logos and apply it to a range of stationary.
I want to create publications with great layouts.
I want to design promotional material such as posters, signage and websites (or general electronic delivery).
Statement of Intent (200 words)
I want to improve InDesign skills in order to learn more about typography and grids.
I want to explore and use different print processes in order to show my understanding.
I want to develop my web design skills in order to fully understand what’s possible when designing for web.
2.
Brief 1
Branding
Design the branding, identity and stationary for 5 companies/freelancers of your choice.
1. Produce the branding and stationary for freelance Interior Architect, Anthony Rimmer. (Live brief)
Anthony Rimmer is a new graduate from the Interior Architecture course.
His designs revolve around ‘bringing the outside in’ and he has a large interest in green/sustainable design. He wants this to be incorporated into his logo.
2. Produce the branding and stationary for a graphic design studio called ‘great’.
Great is a design studio based in the heart of London. They specialise in branding but also do the odd publications and exhibition graphics.
3.
Brief 2
LCA
Re-design the LCA (Leeds College of Art) logo and propose a website.
Leeds College of Art is one of the most exciting colleges for art, design and the crafts in the country. They are small and friendly enough to offer a uniquely focussed learning experience.
Having been around for the last 160 years, they need bringing up to date.
4.
Brief 3
LCA Exhibition
Jason Munn has an upcoming exhibition at the Leeds College of Art.
Design an identity for the exhibition and apply this to leaflets, posters and signage.
California based graphic designer Jason Munn started The Small Stakes in 2003 and it has since become a successful independent design studio, producing nationally and internationally commissioned work in a range
of print materials, including book covers, album packaging, t-shirt designs, screen-printed posters, and illustrations.
5.
Brief 4
How magazine (live brief)
Design the logo, cover and 3 page spreads for the designer’s magazine, How.
Founded in 1985, HOW Magazine provides graphic-design professionals with essential business information, covers new technology and processes, profiles renowned and up-and-coming designers, details noteworthy projects, and provides creative inspiration.
HOW Magazine is now accepting entries in it’s annual Logo Design Awards. It doesn’t matter if your logo was created for yourself, for work or just for fun…we want to see what you can do! So take this wide-open media and run with it.
Great - Design studio brief.
2 of 5 branding briefs.
The Brief
Produce the branding, identity and stationary for a graphic design studio called 'Great'.
Concept/Proposition
Background
Great is a design studio based in the heart of London. They specialise in branding but also do the odd publications and exhibition graphics.
Considerations
How will the branding represent the business?
Should it represent their specialised skills?
Colour - What does it/can it say about them?
How will it be continued through to web?
How could it be adapted through to the interior?
Target audience
Possible clients.
Tone of voice
Simple. eye-catching, easy to understand, approachable.
Expensive. Appeals to successful companies.
Mandatory requirements
Typographically driven.
Use of 1 colour in addition to black.
Logo, letterhead, business cards, compliment slips and general stationary..
Possible proposed website.
Deliverables
A2 boards for submission
Products.
Deadline
8th October
The Brief
Produce the branding, identity and stationary for a graphic design studio called 'Great'.
Concept/Proposition
Background
Great is a design studio based in the heart of London. They specialise in branding but also do the odd publications and exhibition graphics.
Considerations
How will the branding represent the business?
Should it represent their specialised skills?
Colour - What does it/can it say about them?
How will it be continued through to web?
How could it be adapted through to the interior?
Target audience
Possible clients.
Tone of voice
Simple. eye-catching, easy to understand, approachable.
Expensive. Appeals to successful companies.
Mandatory requirements
Typographically driven.
Use of 1 colour in addition to black.
Logo, letterhead, business cards, compliment slips and general stationary..
Possible proposed website.
Deliverables
A2 boards for submission
Products.
Deadline
8th October
4 chosen briefs.
(Not including the live brief)
Brief 1
Branding
The Brief
Design the branding, identity and stationary for 5 companies/freelancers of your choice.
Background
Depends on the freelancer/company.
Concept/Proposition
Depends on freelancer/company.
Considerations Mandatory Requirements
How will the branding represent the business/freelancer?
Should it promote their skills?
Colour – What does it/can it say about them?
How will it be continued through to web?
How can it be adapted through to the interior?
Mandatory requirements
Typographically driven.
Logo, letterhead, business cards, compliment slips and general stationary. Again, depends on the freelancer/company.
Target Audience
Possible clients (depending on the company/freelancer)
Deliverables
A2 boards for submission.
Products
Tone of Voice
Simple, eye-catching, east to understand.
--------------------
Brief 2
LCA
The Brief
Re-design the LCA (Leeds College of Art) logo and propose a webite.
Background
Leeds College of Art is one of the most exciting colleges for art, design and the crafts in the country. They are small and friendly enough to offer a uniquely focussed learning experience.
Having been around for the last 160 years, they need bringing up to date.
Concept/Proposition
Create a modern solution that will be relevant to both fine art & graphic design students.
Considerations
How can it be made suitable for all art students including designers and photographers?
Although for students, how will it be seen from a professional point of view?
How will it be adapted to all material (web & print)?
Mandatory Requirements
Needs to be suitable for print and web.
Logo, Stationary, Website, Prospectus (cover and 3 page spreads)
Target Audience
Students, Professionals.
Artists and designers.
Deliverables
A2 boards for submission.
Tone of Voice
Simple, friendly, eye-catching, east to understand, approachable.
--------------------
Brief 3
LCA Exhibition
The Brief
Jason Munn has an upcoming exhibition at the Leeds College of Art.
Design an identity for the exhibition and apply this to leaflets, posters and signage.
Background
California based graphic designer Jason Munn started The Small Stakes in 2003 and it has since become a successful independent design studio, producing nationally and internationally commissioned work in a range of print materials, including book covers, album packaging, t-shirt designs, screen-printed posters, and illustrations.
Jason’s work has appeared in magazines such as Print, Communication Arts, Computer Arts Projects and Creative Review as well as being in the permanent collection at the San Francisco Museum of Modern Art. This small display of Jason’s posters demonstrates his unique and instantly recognisable style.
Concept/Proposition
Considerations
How will the identity reflect the work of Jason Munn?
How will it bring in the public? (Other than students)
How will it be brought through into the interior signage?
How will it be adapted to web?
Mandatory Requirements
Branding/identity
Leaflets, posters and signage.
Target Audience
Students, Professionals.
Artists and designers.
Anyone with an interest in design.
Music enthusiasts? (The small stakes)
Deliverables
A2 boards for submission.
Tone of Voice
Inviting, approachable, simple and easy to follow.
--------------------
Brief 4
How Magazine (Live competition brief)
The Brief
Design the logo, cover and 3 page spreads for the designer’s magazine, HOW.
Background
Founded in 1985, HOW Magazine provides graphic-design professionals with essential business information, covers new technology and processes, profiles renowned and up-and-coming designers, details noteworthy projects, and provides creative inspiration.
HOW Magazine is now accepting entries in it’s annual Logo Design Awards. It doesn’t matter if your logo was created for yourself, for work or just for fun…we want to see what you can do! So take this wide-open media and run with it.
Concept/Proposition
Considerations
Print to screen – consider web formats and fonts
Scale/Format
Mandatory Requirements
Logo
Front Cover
3 page spreads
Target Audience
Graphic design professionals
Deliverables
A2 boards for submission.
Products
Tone of Voice
Inspirational, simple,
Brief 1
Branding
The Brief
Design the branding, identity and stationary for 5 companies/freelancers of your choice.
Background
Depends on the freelancer/company.
Concept/Proposition
Depends on freelancer/company.
Considerations Mandatory Requirements
How will the branding represent the business/freelancer?
Should it promote their skills?
Colour – What does it/can it say about them?
How will it be continued through to web?
How can it be adapted through to the interior?
Mandatory requirements
Typographically driven.
Logo, letterhead, business cards, compliment slips and general stationary. Again, depends on the freelancer/company.
Target Audience
Possible clients (depending on the company/freelancer)
Deliverables
A2 boards for submission.
Products
Tone of Voice
Simple, eye-catching, east to understand.
--------------------
Brief 2
LCA
The Brief
Re-design the LCA (Leeds College of Art) logo and propose a webite.
Background
Leeds College of Art is one of the most exciting colleges for art, design and the crafts in the country. They are small and friendly enough to offer a uniquely focussed learning experience.
Having been around for the last 160 years, they need bringing up to date.
Concept/Proposition
Create a modern solution that will be relevant to both fine art & graphic design students.
Considerations
How can it be made suitable for all art students including designers and photographers?
Although for students, how will it be seen from a professional point of view?
How will it be adapted to all material (web & print)?
Mandatory Requirements
Needs to be suitable for print and web.
Logo, Stationary, Website, Prospectus (cover and 3 page spreads)
Target Audience
Students, Professionals.
Artists and designers.
Deliverables
A2 boards for submission.
Tone of Voice
Simple, friendly, eye-catching, east to understand, approachable.
--------------------
Brief 3
LCA Exhibition
The Brief
Jason Munn has an upcoming exhibition at the Leeds College of Art.
Design an identity for the exhibition and apply this to leaflets, posters and signage.
Background
California based graphic designer Jason Munn started The Small Stakes in 2003 and it has since become a successful independent design studio, producing nationally and internationally commissioned work in a range of print materials, including book covers, album packaging, t-shirt designs, screen-printed posters, and illustrations.
Jason’s work has appeared in magazines such as Print, Communication Arts, Computer Arts Projects and Creative Review as well as being in the permanent collection at the San Francisco Museum of Modern Art. This small display of Jason’s posters demonstrates his unique and instantly recognisable style.
Concept/Proposition
Considerations
How will the identity reflect the work of Jason Munn?
How will it bring in the public? (Other than students)
How will it be brought through into the interior signage?
How will it be adapted to web?
Mandatory Requirements
Branding/identity
Leaflets, posters and signage.
Target Audience
Students, Professionals.
Artists and designers.
Anyone with an interest in design.
Music enthusiasts? (The small stakes)
Deliverables
A2 boards for submission.
Tone of Voice
Inviting, approachable, simple and easy to follow.
--------------------
Brief 4
How Magazine (Live competition brief)
The Brief
Design the logo, cover and 3 page spreads for the designer’s magazine, HOW.
Background
Founded in 1985, HOW Magazine provides graphic-design professionals with essential business information, covers new technology and processes, profiles renowned and up-and-coming designers, details noteworthy projects, and provides creative inspiration.
HOW Magazine is now accepting entries in it’s annual Logo Design Awards. It doesn’t matter if your logo was created for yourself, for work or just for fun…we want to see what you can do! So take this wide-open media and run with it.
Concept/Proposition
Considerations
Print to screen – consider web formats and fonts
Scale/Format
Mandatory Requirements
Logo
Front Cover
3 page spreads
Target Audience
Graphic design professionals
Deliverables
A2 boards for submission.
Products
Tone of Voice
Inspirational, simple,
Anthony Rimmer - Interior Architecture brief.
1 of 5 branding briefs.
The brief
Produce the branding and stationary for freelance Interior Architect, Anthony Rimmer.
Concept/Proposition
'With green in mind'
Background
Anthony Rimmer is a new graduate from the Interior Architecture course.
Considerations
Target Audience
Possible clients.
Anyone looking for a Interior Architect.
Tone of Voice
Simple, approachable,
Mandatory Requirements
Use only black, grey or green colours.
Logo, business card, letterhead, compliments slip.
Possible proposed website.
Deliverables
A2 boards for submission.
Deadline
4th October
The brief
Produce the branding and stationary for freelance Interior Architect, Anthony Rimmer.
Concept/Proposition
'With green in mind'
Background
Anthony Rimmer is a new graduate from the Interior Architecture course.
Considerations
Target Audience
Possible clients.
Anyone looking for a Interior Architect.
Tone of Voice
Simple, approachable,
Mandatory Requirements
Use only black, grey or green colours.
Logo, business card, letterhead, compliments slip.
Possible proposed website.
Deliverables
A2 boards for submission.
Deadline
4th October
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