A general update..

What am I trying to communicate?
That Smoothies can be used for a breakfast drink as they're filling and substantial.

Who am I communicating to?
Mainly people who skip breakfast, which tends to be busy business people. So in the wide age range of 18-45.

How am I saying it?
Sophisticated, Simple,

How will this differ to what is already out there?
Well, I haven't seen a smoothie yet which is promoted primarily as a breakfast.