Concept crit feedback.

Went fairly well. A few issues were raised such as:

Does the audience need to be defined a little?
- can 16 year olds afford it?
- what type of language do we need to use?

How are we going to let people know that they are 100% natural fruity goodness?

What sort of drink is it? When is it going to be drank?
- after sports, at breakfast, daily/weekly

How is it going to stand out from the competitors?