Refined concept statement/rationale.

What is the problem?
We need new customers
People don't know what we're about
Not appealing to our target audience
Not standing out from competitors

We intend to promote

to 
a group of 20-34 year old energetic adults who: are aware of healthy living, have the money to spend, are in a rush and are thirsty, shop where feel good is sold

that
Feel Good drinks are tasty, healthy and genuinely make you feel good.

In order to achieve this we will produce a 4D installation including posters which will catch the eye of our target audience by making them smile.

This will be produced using:
Handmade 3D models
Photography