4 chosen briefs.

(Not including the live brief)

Brief 1
Branding

The Brief
Design the branding, identity and stationary for 5 companies/freelancers of your choice.

Background
Depends on the freelancer/company.

Concept/Proposition
Depends on freelancer/company.

Considerations Mandatory Requirements
How will the branding represent the business/freelancer?
Should it promote their skills?
Colour – What does it/can it say about them?
How will it be continued through to web?
How can it be adapted through to the interior?

Mandatory requirements
Typographically driven.
Logo, letterhead, business cards, compliment slips and general stationary. Again, depends on the freelancer/company.

Target Audience
Possible clients (depending on the company/freelancer)

Deliverables
A2 boards for submission.
Products

Tone of Voice
Simple, eye-catching, east to understand.

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Brief 2
LCA

The Brief
Re-design the LCA (Leeds College of Art) logo and propose a webite.

Background
Leeds College of Art is one of the most exciting colleges for art, design and the crafts in the country. They are small and friendly enough to offer a uniquely focussed learning experience.

Having been around for the last 160 years, they need bringing up to date.

Concept/Proposition
Create a modern solution that will be relevant to both fine art & graphic design students.

Considerations
How can it be made suitable for all art students including designers and photographers?
Although for students, how will it be seen from a professional point of view?
How will it be adapted to all material (web & print)?

Mandatory Requirements
Needs to be suitable for print and web.
Logo, Stationary, Website, Prospectus (cover and 3 page spreads)

Target Audience
Students, Professionals.
Artists and designers.

Deliverables
A2 boards for submission.

Tone of Voice
Simple, friendly, eye-catching, east to understand, approachable.

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Brief 3
LCA Exhibition

The Brief
Jason Munn has an upcoming exhibition at the Leeds College of Art.

Design an identity for the exhibition and apply this to leaflets, posters and signage.

Background
California based graphic designer Jason Munn started The Small Stakes in 2003 and it has since become a successful independent design studio, producing nationally and internationally commissioned work in a range of print materials, including book covers, album packaging, t-shirt designs, screen-printed posters, and illustrations.

Jason’s work has appeared in magazines such as Print, Communication Arts, Computer Arts Projects and Creative Review as well as being in the permanent collection at the San Francisco Museum of Modern Art. This small display of Jason’s posters demonstrates his unique and instantly recognisable style.

Concept/Proposition

Considerations
How will the identity reflect the work of Jason Munn?
How will it bring in the public? (Other than students)
How will it be brought through into the interior signage?
How will it be adapted to web?

Mandatory Requirements
Branding/identity
Leaflets, posters and signage.

Target Audience
Students, Professionals.
Artists and designers.
Anyone with an interest in design.
Music enthusiasts? (The small stakes)

Deliverables
A2 boards for submission.

Tone of Voice
Inviting, approachable, simple and easy to follow.

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Brief 4
How Magazine (Live competition brief)

The Brief
Design the logo, cover and 3 page spreads for the designer’s magazine, HOW.

Background
Founded in 1985, HOW Magazine provides graphic-design professionals with essential business information, covers new technology and processes, profiles renowned and up-and-coming designers, details noteworthy projects, and provides creative inspiration.

HOW Magazine is now accepting entries in it’s annual Logo Design Awards. It doesn’t matter if your logo was created for yourself, for work or just for fun…we want to see what you can do! So take this wide-open media and run with it.

Concept/Proposition

Considerations
Print to screen – consider web formats and fonts
Scale/Format

Mandatory Requirements
Logo
Front Cover
3 page spreads

Target Audience
Graphic design professionals

Deliverables
A2 boards for submission.
Products

Tone of Voice
Inspirational, simple,