2 of 5 branding briefs.
The Brief
Produce the branding, identity and stationary for a graphic design studio called 'Great'.
Concept/Proposition
Background
Great is a design studio based in the heart of London. They specialise in branding but also do the odd publications and exhibition graphics.
Considerations
How will the branding represent the business?
Should it represent their specialised skills?
Colour - What does it/can it say about them?
How will it be continued through to web?
How could it be adapted through to the interior?
Target audience
Possible clients.
Tone of voice
Simple. eye-catching, easy to understand, approachable.
Expensive. Appeals to successful companies.
Mandatory requirements
Typographically driven.
Use of 1 colour in addition to black.
Logo, letterhead, business cards, compliment slips and general stationary..
Possible proposed website.
Deliverables
A2 boards for submission
Products.
Deadline
8th October
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