Project Rationale/Concept Statement.

Brief title: Make Feel Good drinks famous.

What is the problem?
1. Need new customers
2. Don't know what we're about
3. Not appealing to our target audience
4.
5.

We intend to promote to a group of energetic, health-consious 16-34 year old adults that Feel Good drinks are full of natural, tasty, fruitiness.

In order to achieve this we will produce a print based publication that will catch the eye of our target audience by making them smile/feel good.

This will be produced by using:
Lithography - for mass production
Screen printing?