A fun and exciting way to make Feel Good drinks famous.
Concept/Proposition
People don't know what they're about
Want new customers
Not appealing to their target audience
Target Audience
16-34 year old adults
Health-consious
Energetic, want to 'live life to the full'
Prepared to spend that bit extra
Tone of Voice
Friendly, fun and a little cheeky
Have that 'feel good' factor that makes people smile
Considerations
- Media and format
- Where are people going to see it?
- How will it 'spread the word'?
- Needs to make people smile
- Need to have fun with it
No comments:
Post a Comment