A little idea I came up with a while back was to create a typeface out of the ingredients of the drinks. This was something I really quickly put together just so I could get an idea of what it would look like.
It literally took me half hour to put together. If it was to be something we included in our designs the fruit would be much more detailed. I used the pantone swatches I picked out earlier but I think it needs to be much brighter in order to get across the energetic feel we want. Though it does look quite summery, which gathered from our research, is something that makes people feel good.
Oh, and it's based on the Cranberry and Lime drink.
I know we most probably won't end up using it, but I enjoyed creating it anyway.
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